With over 19 years of experience and a hybrid approach spanning UX, product, and development, I lead digital solutions that unite data, agility, and business vision. I have worked at major companies like Bradesco, Stone, and Oi, delivering products that connect strategy and execution. From MVPs to scalable solutions, I combine technical expertise with empathy to generate real impact. Because product is code — but it's also connection.

Services

I offer over 40 specialized services

Development, Architecture
& Integration

  • Full Stack Development (Frontend & Backend)
  • Technologies: Node.js, Java, Python, React, Vue, Angular
  • Integrations: SAP, Salesforce, ERPs, CRMs, Legacy Systems, Third-Party APIs
  • Software Architecture: Microservices, Hexagonal, DDD, Cloud-Native
  • Integration Platforms (iPaaS) & Messaging (Kafka, RabbitMQ)
  • Cloud Computing (AWS, Azure) & DevOps (CI/CD)
  • Containers (Docker, Kubernetes) & Infrastructure as Code
  • Relational Databases (SQL)

Management, Strategy
& Product

  • Product Manager / Product Owner
  • +19 years in Technical and Business Leadership
  • Strategic Management of Digital Products
  • Discovery, Hypothesis Validation, and MVP Definition
  • Roadmapping & Prioritization (OKRs, KPIs, RICE, MoSCoW)
  • Market Analysis, Competition, and Benchmarking
  • Go-to-Market Strategy & Product Growth
  • Pitch Deck & Fundraising Support
  • Strategic Business Planning

Methodologies, Processes
& Projects

  • Agile Methods: Scrum, Kanban, Lean
  • Discovery Frameworks: Design Thinking, Lean Inception
  • Project Management: Agile, Hybrid, Waterfall, PMO
  • Process Mapping and Optimization (BPMN)
  • Technical and Functional Documentation (UML, Agile)
  • Management of Multidisciplinary Teams (Squads)
  • Situational Leadership & Management 3.0
  • PMO Diagnosis and Structuring
  • RUP (Rational Unified Process)

Web Solutions, UX/UI
& Digital Marketing

  • Web Platforms: Sites, Landing Pages, E-commerce, Marketplaces
  • User-Centered UX/UI Design (Research, Figma, Prototyping)
  • Customer Experience (CX) and Usability Testing
  • Conversion Rate Optimization (CRO) & A/B Testing
  • Web Performance & Technical SEO
  • Digital Marketing: Paid Traffic (Google/Meta/LinkedIn Ads)
  • Content Strategies, Inbound, and Social Media Marketing
  • Analytics, Tags & Results Monitoring
  • Branding: Visual Identity and Positioning

Data Analysis
& Artificial Intelligence

  • Data-Driven Culture & Data Analysis
  • Business Intelligence (Power BI) & SQL
  • Definition and Monitoring of Product Metrics
  • Strategic and Management Dashboards
  • Integration and Application of AI in Products
  • Language Models (LLMs), Autonomous Agents, Chatbots
  • Machine Learning Concepts

Consulting
& Digital Transformation

  • Consulting in Organizational Agility (Scrum, Kanban, SAFe)
  • Implementation of Agile Culture & Agile Coaching
  • Digital Transformation Strategy
  • Organizational Change Management
  • Strategic Mentoring for Startups
  • Innovation Consulting (Design Thinking, Lean Innovation)
  • Development of Digital Training Programs

Projects

I have over 200 successful projects

TalentEgg

My First Resume – ATS-Friendly Resume Builder (SaaS)

I built a SaaS product for creating ATS-optimized resumes, featuring a guided wizard, validations, and PDF export—focused on UX and user productivity.

  • Front-end in React/Next.js with a wizard flow, validations, and real-time preview.
  • Back-end in Java/Spring Boot with REST APIs and PostgreSQL (JPA/Hibernate) + migrations (Flyway/Liquibase).
  • Authentication/authorization with Spring Security + JWT and AI/LLM integration.
TDG Labs

Scalable Software and Technical Leadership

I led the complete development cycle of digital products, from discovery to continuous delivery. I used modern technologies and solid architecture to ensure performance, security, and innovation.

  • Stack: Java (Spring), Python (Django/FastAPI), Node.js, React, Angular, and Vue.js.
  • Architecture: Microservices, DDD, asynchronous events, messaging (Kafka, RabbitMQ, SQS).
  • DevOps Practices: CI/CD, containers with Docker/Kubernetes, deployment on AWS and Azure.
TDG Labs

Intelligent Corporate Integrations

At TDG Labs, I developed integration solutions between legacy systems, SAP, Salesforce, and other APIs to orchestrate real-time data, automate routines, and accelerate business results.

  • Secure integration with REST and SOAP APIs, OAuth2 authentication, and Webhooks.
  • Messaging with Kafka, RabbitMQ, and SQS for scalable asynchronous flows.
  • Use cases: CRM + ERP, lead automation, stock reconciliation, and partner onboarding.
TDG Labs

Landing Pages That Convert Results

I created landing pages optimized for launch campaigns, events, e-commerces, SaaS, and digital marketing, focusing on UX, performance, and conversion. We transformed clicks into qualified leads.

  • Development with React, Vue, Next.js, or pure HTML, 100% responsive.
  • Integrations with RD Station, Google Ads, Meta Pixel, Hotjar, and CRM.
  • Application of A/B tests, technical SEO, optimized speed (Lighthouse 90+).
TDG Labs

Custom CMS and E-commerces

I developed custom e-commerce and CMS platforms with a multi-store structure, fully customizable and designed to scale businesses in various niches with autonomy and security.

  • Admin panel with order, stock, product, and visual theme management.
  • Applications with React or Vue + APIs in Node.js and SQL/NoSQL database.
  • Deployments for clients in the fashion, food, pet, health, and services sectors.
Stone

Microvix ERP – Integrated Management for Retail

I led the evolution of Microvix ERP at Stone, working on the Purchasing, Inventory, CRM, and Multi-brand modules, focusing on operational efficiency and delivering value to a base of over 14,000 clients.

  • Agile squad management (Scrum), focusing on continuous product evolution.
  • Conducted discovery with users and stakeholders, generating inputs such as benchmarks, user stories, and PRDs.
  • Prioritized functionalities based on business indicators and user feedback.
  • Deliveries with direct impact: +67% in customer acquisition and +33% in revenue.
FAPES

Corporate Portals Digital Transformation

I contributed to modernizing corporate portals (HR, health, and management), integrating systems and boosting operational efficiency with a strong architecture and security foundation.

  • Full-stack solutions with Java + Spring Framework and Angular (APIs and reusable components).
  • SSO with Keycloak (OIDC/OAuth2), standardizing authentication and access control.
  • Integrations with TOTVS/RM and corporate systems, unifying data and automating workflows.
  • Digital Health modules: scheduling, electronic medical records, and exam management.
RB Capital

RB Trader – Investment Platform for Individuals

I worked on the evolution of the RB Trader app at RB Capital, a platform aimed at 3.8 million individual investors, focusing on optimized experience, accessibility, and sustainable growth in the financial market.

  • Coordinated the entire product cycle, from discovery to delivery, focusing on strategic metrics and user pain points.
  • Aligned technical teams, business areas, and stakeholders, guiding decisions based on the Jobs to be Done framework.
  • Conducted benchmarks and differentiation strategies, making the product more competitive in the market.
  • Achieved 38% growth in the active user base through remarketing campaigns and growth strategies.
Bradesco Seguros

Bradesco Seguros Mobile

I led the launch of the Bradesco Seguros Mobile app MVP, aiming to transform it into an essential self-service channel, facilitating access to information and services without needing to contact support.

  • Aligned scope and strategy through Lean Inception, focusing on rapid and high-impact delivery.
  • Integrated functionalities such as policy consultation, payments, claims, and direct contact with support.
  • Reduced call volume by 70%, increasing operational efficiency and customer satisfaction.
  • Created an accessible and intuitive digital experience, consolidating the app as a priority service channel.
Bradesco Seguros

Digital Transformation

I led Bradesco Seguros' Digital Transformation program, focusing on unifying the company's various websites into a single integrated portal, improving the policyholder experience and the brand's digital positioning.

  • Complete redesign of the digital journey with unification of public areas, logged-in areas, single sign-on, and simulators.
  • Project divided into 4 phases: public areas, logged-in areas, single sign-on, and simulators.
  • Automation of integrations via iPaaS and modernization of touchpoints focusing on efficiency and scalability.
  • Increased operational efficiency by 40% by improving processes and user experience.
Bradesco Seguros

Bradesco Seguros Portals

I implemented the Bradesco Seguros Intranet Portals, focusing on document management and collaboration between internal areas.

  • Conducted process and workflow discovery, identifying automation and improvement opportunities.
  • Managed multidisciplinary squads with agile methodologies, ensuring quality deliveries.
  • Implemented critical resources such as document management and collaborative tools.
  • The project increased organizational efficiency and strengthened internal communication.
Oi S/A

Minha Oi Portal

I managed the development of Minha Oi, Oi's digital self-service platform, focusing on customer autonomy, support agility, and increased satisfaction.

  • Launched the portal with functionalities such as bill consultation, plans, and contracted services.
  • Intuitive interface aimed at quick problem resolution and support without human mediation.
  • Coordinated agile deliveries with internal squads, suppliers, and business areas.
  • Data analysis (SQL) and user research to guide improvements.
  • Increased customer satisfaction by 40% with a focus on digital experience and efficiency.
Oi S/A

Ninth Digit

I managed the inclusion of the ninth digit in mobile phones in 6 states (RJ, SP, ES, AM, AP, and RR), ensuring service continuity and expansion of the customer base.

  • Coordinated internal teams, suppliers, and business areas with Scrum and Kanban.
  • Adapted systems and databases to the new format, without service interruptions for customers.
  • Presented status and roadmaps to executives, aligning expectations and communicating project impacts.
  • Expanded numerical availability and supported customer base expansion.
Supergasbras

Online Order Portal – LP Gas Sales

I led the development of a portal for residential and commercial gas orders via web and mobile, optimizing processes and customer experience.

  • Conducted discovery with ideation techniques, interviews, and observation, aligning the product with business goals.
  • Managed the team with agile methodologies (Scrum/Kanban), ensuring on-time deliveries and high-quality standards.
  • Supervised tests and validations, with 98% success in integrations.
  • The project increased operational efficiency by 80% and customer satisfaction by 50% (CSat).
TIM / Optiva Inc.

TIM Liberty & Infinity Plans Creation

Participation in the project that enabled the Liberty and Infinity plans, responsible for TIM's explosive growth in Brazil in 2010.

  • I conducted discovery with business and client areas, generating insights for new plan models.
  • I coordinated deliveries with teams in Brazil and Germany, ensuring technical and strategic alignment.
  • I supported system integration and approvals, ensuring quality and adherence to business rules.
  • I contributed to TIM's 176% net profit growth (R$ 801 million → R$ 2.2 billion).
BNDES

GTEL Mobile – Travel Request System

I developed a centralized web platform for administrative requests during travel, modernizing the old VBA system.

  • I conducted requirements gathering with stakeholders and redesigned flows using UML.
  • I rewrote the application with Java, JSP, HTML, CSS, and JS, migrating the system to web.
  • I structured the new database in MySQL, replacing Access.
  • The solution increased internal operations efficiency and unified processes in one system.
Casa & Vídeo

Retail 360 – Integrated Management Platform

I developed a centralized platform to integrate operations from over 200 physical stores and e-commerce, benefiting more than 1 million customers.

  • I developed the solution in Java with MVC architecture, applying Scrum for agile and sustainable deliveries.
  • I modeled complex systems with UML, facilitating alignment between technical and business areas.
  • I optimized processes in Administration, Stores, and E-Commerce fronts, generating operational gains and improving customer experience.
Grupo Multi

Datka ERP – Business Management Platform

I led the development of Datka ERP modules, optimizing inventory, financial, HR, CRM, and reporting management for retail.

  • I automated critical processes, reducing operational errors by 40%.
  • I coordinated multifunctional teams and ensured on-time and within-budget deliveries.
  • I supported end users with training and support, facilitating system adoption.
  • I conducted discovery with business areas to ensure product adherence to operational needs.
Polícia Federal

Sintelig – Criminal Intelligence System

I developed the Sintelig system to support Federal Police investigations in RJ, tracking suspects and mapping connections with organized crime.

  • I developed the application in Java, focusing on trace analysis and evidence tree construction.
  • I participated in requirements gathering with agents to understand flows and operational needs.
  • I implemented responsive and secure interfaces, optimizing field use.
  • I integrated security solutions in partnership with the infosec team, ensuring confidentiality and compliance.
  • The project increased investigative operations efficiency by 25%.

Experience & Education

Over 19 years of market experience

Aug 2021 – Present
2021-Present

Co-founder - TDG Labs

Co-founder of a digital consultancy specialized in development, marketing, and product management.

  • Leadership and development with Java, Python, Node.js, React, Vue.js, and Angular.
  • Hands-on with SQL/NoSQL databases: MySQL, PostgreSQL, MongoDB, etc.
  • Monolithic, microservices, serverless, and event-driven architectures.
  • Messaging systems such as RabbitMQ, Kafka, and SQS.
  • Development of custom e-commerce platforms and CMS.
  • Integrations with SAP, Salesforce, RD Station, and more.
  • Building a product management and coaching arm.
Jan 2024 – Feb 2026
2024-2026

Full Stack Developer - TalentEgg

SaaS project for creating ATS-optimized resumes, with a guided flow and PDF export.

  • Front-end in React/Next.js with a wizard, validations, and real-time preview.
  • Back-end in Java/Spring Boot, REST APIs, and PostgreSQL (JPA/Hibernate) + migrations (Flyway/Liquibase).
  • Authentication/authorization with Spring Security + JWT and AI/LLM integration.
May 2024
2024

Product Management - PM3

Complete training in digital product management.

Comprehensive program covering product strategy, discovery, delivery, metrics, and growth.

Additional courses: Product Discovery, Product Growth, Product Leadership, and Product Analytics.

Jan 2022 – Jan 2024
2022-2024

Product Owner - Stone

Managed and evolved Microvix ERP modules, aligning discovery and delivery with business outcomes.

  • Backlog and roadmap management aligned to KPIs, focused on value delivery and operational efficiency.
  • Contributed to a 67% increase in new customer acquisition and 33% revenue growth.
  • Led discovery, built dashboards, and delivered stakeholder presentations (KPIs, North Star).
  • Managed agile teams (Scrum/Kanban) using Jira.
Jan 2019 – Aug 2021
2019-2021

Full Stack Developer - FAPES

Digital transformation of corporate portals (HR, health, and management), including modernization and integrations.

  • Full stack solutions with Java + Spring Framework and Angular (APIs and reusable components).
  • SSO with Keycloak (OIDC/OAuth2), standardizing authentication and access.
  • Integrations with TOTVS/RM and corporate systems, unifying data and automating workflows.
  • Digital Health modules (scheduling, electronic medical records, and exam management).
Jun 2018 – Dec 2018
2018

Product Owner - RB Capital

Led the RB Trader app squad, focused on automation and investor experience.

  • Led the squad using Scrum and Kanban, leveraging Azure DevOps and aligning clients, vendors, and business goals.
  • Defined go-to-market strategies focused on KPIs, North Star Metrics, and Jobs to be Done.
  • Benchmarks and growth campaign management, increasing active users by 38%.
  • Presented roadmaps and results to leadership, strengthening the product’s competitive positioning.
Jul 2016 – Mar 2020
2016-2020

Founder - Tatoaki Beauty Salon

Entrepreneur in the beauty industry, leading a team and scaling growth through digital channels.

  • Managed a 15-person team with NPS between 50–70.
  • Increased the customer base by 30% via Google Ads and social media campaigns.
  • Annual revenue grew by 40% through digital strategies and partnerships.
  • On-demand scheduling increased new customer acquisition by 26%.
Jul 2013 – Jul 2017
2013-2017

Product Manager - Bradesco Seguros

Led digital transformation and launched the Bradesco Seguros mobile app.

  • Product and squad management, ensuring quality through agile methodologies and Power BI.
  • Led digital transformation, automating integrations via iPaaS and improving customer experience while increasing efficiency by 40%.
  • Launched Bradesco Seguros Mobile using Lean Inception, reducing support tickets by 70%.
  • Implemented Intranet Portals focused on collaboration, efficiency, and compliance.
  • Led discovery and process mapping, generating insights for automation and improvements.
Apr 2013
2013

MBA in Project and Business Management

Specialization in project management and strategic business management.

Specialization focused on advanced project management practices, agile and traditional methodologies, strategic planning, and business leadership. Thesis approved with top grade.

Jan 2012 – Jun 2013
2012-2013

Project Manager - Oi S/A

Project Manager at Oi, focused on the Minha Oi and Nono Dígito initiatives.

  • Led the Minha Oi project, launching the self-service app and portal, increasing customer satisfaction by 40%.
  • Delivered the Nono Dígito project across six states (including SP and RJ), enabling customer base expansion and number availability.
  • Coordinated software factory, clients, and vendors, with continuous delivery via Scrum and Kanban.
  • Presented status, forecasts, and roadmaps to stakeholders, highlighting value and results.
Jan 2011 – Jan 2012
2011-2012

Product Owner - Supergasbras

PO for Supergasbras’ Online Ordering Portal, focused on gas sales via web and mobile app.

  • Led discovery through ideation, observation, and ceremonies, delivering solutions aligned with business needs.
  • Led the team using Scrum and Kanban, ensuring on-time, high-quality delivery.
  • Approved and validated deliveries with 98% success in integration tests.
  • Implemented the portal with fast ordering via app and web, increasing efficiency by 80% and customer satisfaction by 50% (CSAT).
Jan 2010 – Jan 2011
2010-2011

Business Analyst - Optiva Inc.

Business Analyst in BSS projects, focused on campaigns and plans for TIM.

  • Co-created TIM’s Liberty and Infinity plans.
  • Coordinated integration between São Paulo, Rio de Janeiro, and Germany, ensuring international alignment and cohesion.
  • Ran discovery processes with the client and business areas, using ideation techniques to generate strategic insights.
Jan 2009 – Jan 2010
2009-2010

Full Stack Java Developer - BNDES

Developed a Java web system to modernize the Gtel Celular platform.

  • Complete platform refactor, migrating from VBA to a Java-based web architecture using Struts, Hibernate, HTML, CSS, JavaScript, etc.
  • Requirements gathering and business analysis with stakeholders.
  • Migrated and restructured the database from Microsoft Access to MySQL, improving performance and scalability.
  • Process/system modeling with UML and technical documentation to align with business areas.
Dec 2009
2009

Bachelor’s in Information Systems - UNESA

Information Systems degree with top grade on the capstone project (TCC).

Completed a full Information Systems program, building a solid foundation in software development, requirements analysis, and IT project management. Final thesis approved with top grade.

Sep 2008 – Dec 2008
2008

Tech Consultant - Casa & Vídeo

Developed a Java platform for retail store and e-commerce management.

  • Product development in Java, applying Scrum and the MVC design pattern for agile delivery and scalable architecture.
  • Modeled complex systems with UML diagrams, improving communication across teams.
  • Gathered technical and functional requirements with users, clients, and business areas.
  • Optimized Administration, Stores, and E-Commerce operations, benefiting 200+ stores and 1M+ customers.
Mar 2008 – Sep 2008
2008

Tech Lead - Montreal Informática

Developed web systems and document processing solutions for large organizations.

  • Built robust web systems in Java and C#, overcoming complex technical challenges.
  • Integrated critical systems, ensuring security and data integrity in high-demand environments.
  • Digitized large document volumes for Receita Federal, Dataprev, and Petrobras using Kofax Ascent Capture.
  • Produced strategic reports with Reporting Services, improving data analysis.
Mar 2007 – Mar 2008
2007-2008

Tech Lead - Grupo Multi

Developed ERP modules for retail management.

  • Leadership and development with Java, Hibernate, Tomcat, Shell Script, etc.
  • Built Datka ERP modules: inventory, finance, HR, CRM, and reporting.
  • Automated critical processes, reducing operational errors by 40%.
  • Coordinated cross-functional teams, ensuring on-time delivery and budget adherence.
  • Supported and trained users to ensure efficient system adoption.
Sep 2006 – Mar 2007
2006-2007

Full Stack Developer - Polícia Federal

Developed an intelligence system for investigative operations.

  • Built with Java, JSP, Servlets, JavaScript, HTML, CSS, Tomcat, and PostgreSQL.
  • Delivered critical features, increasing investigation efficiency by 25%.
  • Developed responsive and intuitive interfaces, improving usability for agents.
  • Integrated robust security and privacy solutions.
  • Collaborated with security teams to protect sensitive data.

Portfolio

Over 300 satisfied clients

Charge Work
TDG Labs
TDG Labs - About
Vila Sapore
Vila Sapore - Menu
Trufart
Trufart - Products
Serena
Serena - Product View
Serena - Checkout
Serenitys
PetLume
PetLume - Promotions
PetLume - Item Search
Meta Gym
MasterClass Hotmart
Hamurai
Resume Click - Pricing
Resume Click - Resume Creation
Resume Click
Conectum
Tea Corner
Tea Corner - Item Search
Tea Corner - Cart
Menu Scan
La Tavola

Qualifications & Skills

I have over 40 skills and more than 30 certificates

Education and Post-Graduate Degrees

UNESA, UCB, and PM3

Academic degrees and specializations in project and digital product management.

  • MBA in Project and Business Management – UCB (Top marks on final paper)
  • Bachelor of Information Systems – UNESA (Top marks on final paper)
  • Product Management Course – PM3
  • Product Discovery, Growth, Leadership, and Analytics Courses – PM3
Education Management

Product Management Certifications

PM3

Professional certifications in management, discovery, and analytics of digital products.

  • Product Management – PM3
  • Product Discovery – PM3
  • Product Growth – PM3
  • Product Leadership – PM3
  • Product Analytics – PM3
Certification Product

Scrum Certifications

Scrum Study

Certifications in Scrum and agile methodologies for product and project management.

  • Scrum Fundamentals Certified (SFC)
Certification Agile

Management & Services Certifications

Management 3.0 and Exin

Certifications in leadership and IT services.

  • Management 3.0
  • ITIL v3
Certification Management

Maturity Certifications

Isaca

Certification in IT governance.

  • COBIT Foundation
Certification Processes

Security Certifications

Exin

Certification in information security.

  • ISO/IEC 20000
Certification Security

Development Certification

Oracle

Certifications in Java development and object-oriented programming.

  • Oracle Certified Java Associate (OCJA)
  • Oracle Certified Java Programmer (OCJP)
Certification Technology

Languages

Wizard and Brasas

Fluency in Portuguese and English for professional communication.

  • Portuguese - Native / Fluent
  • English - Advanced
Language

Design & Product Discovery

Competencies in ideation methods, prototyping, and product validation.

  • Design Thinking
  • Lean Inception
  • Figma, Miro
  • UX/UI, Customer Experience
Skill Design

Management & Metrics

Competencies in defining and monitoring metrics and data analysis.

  • OKR, KPI, RICE Score, MoSCoW
  • Power BI, SQL, Data Driven
  • Data Analysis
  • A/B Testing, Growth Hacking
Skill Analysis

Leadership & Management

Competencies in team leadership and strategic business management.

  • Agile, Team Management
  • Team Leadership
  • Strategic Planning
  • Conflict Resolution
  • Negotiation
Skill Leadership

Management Tools

Proficiency in tools for agile management and product documentation.

  • Trello, Jira, Confluence
  • User Story Mapping
  • User Stories
  • BDD, Azure DevOps
  • Businessmap (Kanbanize)
Skill Tools

Front-end & SPA

Experience with JavaScript frameworks and libraries for interface development.

  • React, Vue.js, Angular
  • Next.js, Nuxt.js
  • Progressive Web Apps
  • SPA Applications
Technology Front-end

Back-end & Mobile

Experience with languages and frameworks for API development and mobile applications.

  • Node.js + Express
  • Java + Spring Boot
  • Python + Django
  • React Native, Ionic
Technology Back-end

Integrations & APIs

Experience with system integration and API development for interoperability.

  • SAP, Salesforce, ERPs
  • CRMs, Digital Marketing
  • Third-party APIs
  • Legacy Systems
  • Payments, Logistics
Technology Integration

AI & Automation

Experience with artificial intelligence application and automation in digital products.

  • Machine Learning
  • Chatbot, AI LLM
  • AI Agents and MCP
Technology AI

System Architecture

Experience with design and implementation of scalable and resilient architectures.

  • RESTful APIs, Microservices, Hexagonal
  • Domain-Driven Design, Event Sourcing
  • DevOps and CI/CD
  • Docker, Kubernetes, AWS, Azure
  • Messaging: RabbitMQ, Kafka
Technology Architecture